SEO & Search Generative Experience (SGE)
International Technical SEO
International SEO is about serving the right language and region version to each user and crawler. The technical pieces, hreflang, URL structure, and localization, determine whether your translated pages get indexed and whether users land on the right version. Mistakes here quietly split authority and confuse both users and search engines.
要点
- Choose a URL structure: subdirectories, subdomains, or country domains, and commit to it.
- Implement hreflang tags correctly and include a self-referencing tag.
- Localize content, not just translate it, including currency, units, and examples.
- Avoid automatic redirects based on IP that block crawlers.
- Set the right language and region in HTML and HTTP headers.
- Keep one canonical per language version.
- Handle non-translated pages with honest fallbacks, not machine filler.
- Monitor indexation per country in Search Console.
常见问题
Subdirectory or subdomain for international SEO?
Subdirectories usually consolidate authority and are easier to maintain.
Is hreflang enough to rank abroad?
No. It helps routing, but local relevance and links still matter.
Should I auto-redirect by IP?
No. It blocks crawlers and frustrates users; let them choose.
How do I handle untranslated pages?
Serve the source language with a clear notice rather than thin machine translations.
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